CloudNOW unveils its 2013 cloud computing predictions

Cloud computing adoption will accelerate despite ongoing concerns regarding security and availability. The advantages that cloud computing offers in terms of agility and cost-effectiveness will outweigh reservations that people continue to voice about cloud service providers. A significant factor in this adoption will be the fact that developers, application groups, and end user business units will find that central IT is not responding quickly enough to this changed environment and continues with time-consuming manual processes and lengthy timelines for internal private clouds. Faced with this friction, developers will increase their adoption of public cloud computing, especially via Amazon Web Services.

By Bernard Golden, VPE enStratus

IT Leaders gain control over Cloud.

The rampant consumerization of IT over the past year not only with respect to mobile devices but of cloud services as well has left IT wringing its hands over the related loss of control. While IT budgets for the Chief Marketing Office and other non-IT departments have increased, IT’s own budget has remained the same or been reduced. In 2013, IT will regain some control; not necessarily with budgets, but with clearly defined centralized policy and governance. Driving this move will be the continued growth of big data and the further tightening of compliance mandates around cloud-based solutions. This will be a significant change from 2012, when research showed a large percentage of companies having no policies around employee or departmental use of cloud services. A recent survey from cloud storage provider Symform found that 65 percent of companies “not in the cloud” still allow employees or teams to use cloud services, while 35 percent allow employees to put company data in cloud applications and on mobile devices.

In 2013, IT will regain control by implementing clear, proper security policies for cloud application usage on mobile devices, and by employees and business units. As a result, some cloud solutions may disappear altogether in the enterprise, such as collaboration or file sharing services that aren’t able to comply with even the most simple of security policies, while others will move to differentiate with policies capable of meeting IT security and business agility needs. This also means that in 2013 we will see increased collaboration around the cloud between IT and business leaders. For those companies with Compliance Officers, this new policy and control of cloud will be driven out of this office.

By Margaret Dawson, VP Product Management, Symform

It’s all about Cloudonomics.

The economics of cloud, coined by cloud thought leader Joe Weinman as ‘cloudonomics’, moves from an accounting conversation focused on capex and opex to a CFO level strategy. Cloud will evolve from a one-to-one relationship between end-user and cloud provider to a one-to-many, flourishing ecosystem comprised of cloud insurers, such as CloudInsure, broker services, and other intermediaries enabling organizations to enjoy the financial and operational benefits of federated cloud formations.

Such financial benefits cannot be realized without actionable data that enables organizations to clearly compare and contrast costs. Doing so manually would eat into or fully negate any potential gains. Resulting in an emerging ecosystem of Insurers, brokers, and cloud marketplaces to provide that actionable data, and operating on the principle that cloud is a commodity. This is not meant in the typical IT vernacular, i.e. as a solution loses competitiveness and value, but in the true definition: Cloud will be understood as a commodity analogous to coal, and a unit for that commodity and a futures market will be defined and created. It is this philosophy that will enable broker services and insurers to provide the data organizations need to realize the financial gains promised them so early in the cloud hype cycle.

Amazon Web Services has already announced its reserved instances marketplace, essentially an eBay for selling off unused portions of pre-purchased AWS computing services. This will be the tip of the iceberg as more evolved models such as that of Strategic Blue, which allows for trading of future cloud usage across multiple Cloud Service Providers, emerge and create a worldwide market able to factor into the price of cloud highly advanced calculations such as anticipated cloud datacenter build outs and varying demand for cloud.

When combined with sophisticated analytic and financial control engines powered by companies such as Cloudability and Cloudyn that allow IT to monitor and develop strategies for Continuous Improvement and real-time redistribution of resources and spend, 2013 will be the year that the Cloud pays off.

By Jocelyn DeGance Graham, Founder and President, CloudNow

There’s no doubt that over the next year cloud will be a significant factor in IT and business strategy and thus budgets. As cloud has achieved mainstream level adoption, traditional business and operational concerns have moved to the fore and must at some point be addressed lest adoption begin to stagnate or customers become disillusioned with the technology. Over the next year the cloud market will offer solutions to these challenges. Combined with the services and options resulting from the convergence of many ancillary but ultimately related trends, cloud will continue to gain ground in 2013.

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